Trigon 7 at Dewans
A thirty-storey diagrid tower. Paris accent, Dhaka address. Naming, positioning, and the narrative architecture for one of the city’s most visible residential projects.
Integration>SummationIntegration is greater than Summation
Luxury is not the sum of its parts. It is the whole: one voice, one line of thought, with everything that does not belong removed. Integration, not addition.
Luxury Experience Design · Dhaka
Proof table · Dhaka
Against the weave
Buddha in black, the study
Outrenoir I, after Soulages
Outrenoir II, after Soulages
Taste is formed in the dark, and proven in the light.
The author, Dhaka
The work begins in the same place every time. In what people feel before they have language for it.
A mathematics degree formed the structure. Behavioral science revealed the motive. A decade inside a single luxury house enforced the discipline.
Since 2016, one house in Dhaka. Six practices under a single creative discipline: residential and commercial real estate, boutique hospitality, bespoke furniture, food, concept retail, and electric vehicles. Each with its own voice. All of them one key.
The discipline shows up in unglamorous places. Signage and wayfinding across nineteen residential and commercial projects, from concept to fabrication. A tone guide that fits on four pages because most of it is a list of what we do not do.
Sustainability is run as a system, not a story. Three commercial properties carried to USGBC LEED certification, Platinum and Gold, with a measured twenty-three percent gain in energy efficiency.
The record reaches the market it is meant for. Campaigns run with Telenor Group and Meta reached the country’s high-net-worth segment with a sixty-one percent lift in engagement. In 2024, the house took the Luxury Real Estate award for Bangladesh at the Real Estate Asia Awards in Singapore.
Eleven pieces of the record, written the way the work was done. Slowly, and in order.
House Café
A neighbourhood café reimagined as a small listening room. Identity, menu architecture, and a commissioned music programme drawn from the jazz-era city Dhaka once was.
InnStar Brand System
Six practices shaped over ten years into a single editorial logic. The long argument that a luxury ensemble in Dhaka could be read, from the outside, as one clear voice in six keys.
Space Boutique Apartments
A small hotel argued room by room. Identity and the guest sequence, from the first message to the last door held open.
European Furniture
Furniture built and lit for Dhaka. The showroom treated as an essay on restraint, held against the grain of a loud market.
Glazed
A donut taken seriously. Identity and packaging for a small gourmet line, written in the same key as the towers.
The LEED Programme
Platinum and Gold, carried as construction discipline rather than narrative. A measured twenty-three percent gain in energy efficiency, then the story told afterwards.
Nineteen Signs
Nineteen projects of signage and wayfinding, concept to fabrication. The least glamorous work in the record, and the most honest measure of it.
OK by ONE Bank
A financial brand built from nothing: naming, identity, market entry. Two and a half million customers acquired in two years.
The Telenor Campaigns
Campaigns run where the country's attention actually lives. A thirty-six percent lift in online engagement, and the discipline to stop there.
The Robi Atlas
A working tool, not a deck: a real-time point-of-sale mapping application built for Robi Axiata's field force.
Say less. Mean more.
The same line runs outside the office. Structure from mathematics, motive from behavioral science, and the rest of it made by hand.
Dhaka · 2025 · Curriculum
Elements of Luxury · Design and facilitation. Teaching artisans that restraint is a skill with a syllabus.
Formation, listed plainly. Real Estate Asia Awards 2024, Singapore. Luxury Real Estate, Bangladesh.
- MSc Population Sciences
- University of Dhaka
2010
- BSc Mathematics
- Shahjalal University of Science and Technology
2005
- Inside LVMH
- LVMH Learning
2018 to 2025
- Behavioral Economics and Consumer Psychology
- Mindworx Academy
- Behavioral Science for Brands
- Cannes Lions School
- Behavioral Insights for Public Policy
- Department of Prime Minister and Cabinet, Australia
- Enterprise Design Thinking Practitioner
- IBM
- Design Thinking in Organizations
- Hasso Plattner Institute
- Human Experience Management
- SAP
- Stylistic Writing
- The Economist
- Human Centered Design
- Acumen Academy
- Luxury Experience Design
- Conducted for the InnStar Experience Centre curators
2026
- Chartered Institute of Marketing
- United Kingdom
Six brands. Five careers. One line.
Let’s talk.
For engagements, appointments, and the occasional long conversation about why a thing feels right before anyone can say why.
The underlying conviction remains intact.
PSG · Dhaka